45-Hr. CA CE Subsequent Renewals Sales & Broker Package Plus Professional Development (with Ethics)

This course provides a streamlined way for California real estate professionals to meet their CE requirement in core courses in one easy-to-digest package.

Ethics, agency law, risk management, fair housing law, management and supervision, and trust fund management are all crucial components to maintaining professional standards in the industry. The California Salesperson and Broker Survey packs it all into one course. 

Course highlights:

• How ethics relate to all licensees
• Agency: disclosures required, and fiduciary duties. How to avoid implied agency, and undisclosed dual agency
• The purpose and applicability of the Transfer Disclosure Statement, and how to use it to reduce risk
• How to manage client trust funds to meet regulatory clients
• Hands-on trust fund management examples that students complete on the correct forms
• Fair housing laws, and how to avoid discriminatory practices including discriminatory advertising
• Ways to manage risk and avoid lawsuits, specifically in the areas of property inspections, contracts, trust fund management
• How to avoid breaking antitrust laws

Financing is integral to real estate transactions, and the more you know about how buyers qualify, the better you'll be able to help both buyers and sellers in your practice. 

Course highlights include:

• Roles and regulations of FNMA, GNMA, FHLMC, FHA, and VA
• Affordability Worksheet, to assist clients in calculating their maximum affordable purchase price
• Homebuyer Do's and Don'ts 
• Calculating LTV, front-end and back-end ratios, and monthly mortgage payments
• Details and qualification requirements for several popular financing options

The Fundamentals of Commercial Real Estate covers the need-to-know information on a broad range of commercial topics.

If you're an experienced residential licensee, a few of the fundamentals of commercial real estate will be familiar to you—the importance of location, for example. In other regards, commercial differs sharply from residential real estate. Executives, investors, and business owners in commercial real estate focus squarely on the bottom line.

This course will provide a foundation for the more complex aspects of commercial real estate as you gain more experience in the industry.

Course highlights include:

• Key terms and concepts of commercial real estate
• How to identify and meet the needs of commercial real estate clients
• How commercial and residential sales differ
• Valuation methods for real estate and businesses
• Tips on gathering the demographic and location-related details that clients need to make well-informed decisions

Whether you're representing a seller who's listing a high-efficiency home or working with a buyer to find one, it's important to be able to recognize a home's green features and the value they bring to the property. This means understanding the benefit of big-ticket green items such as solar panels, wind turbines, geothermal heating and cooling systems, solar water heaters, or even energy-efficient windows, as well as knowing the value in quick-and-easy updates like low-flow faucets, LED lighting, and smart thermostats. It also means knowing the difference between HERS and HES and SEER and LEED. Of course, greening up a home isn't cheap. Letting your clients know about available federal and state programs and incentives is another way you can ensure your clients are getting the best service around.

Course highlights include:

• An overview of the green home movement
• Green terminology, certifications, and ratings
• A review of energy-efficient upgrades, including solar panels, wind turbines, geothermal heating and cooling systems, solar water heaters, and more
• Tips for assisting green homebuyers and sellers
• A review of the FHA's Energy Efficient Mortgage and the 203(k) Rehabilitation Mortgage programs
• Qualifications for the DOE's Weatherization Assistance Program
• California laws related to home energy-efficiency requirements
• Interactive activities and scenarios to seal in the new information and frame it in everyday context

Thanks in part to movements such as #MeToo and Time’s Up, sexual harassment and discrimination have moved to the forefront of the national conversation. Responsible agents not only reject sexually predatory behavior but also actively dismantle toxic workplace environments to ensure a safe place for all. It’s up to agents to reject behaviors or ideologies that could damage neighbors, clients, and each other.

In this course, we’ll take a closer look at how sexual harassment is defined and the impact such behavior can have on your clients, your brokerage, and your reputation. Additionally, we’ll discuss actions you can take to ensure that your office is inclusive and welcoming to all, and that your clients’ best interests are always protected. This includes tips for putting together a comprehensive office policy that thoroughly addresses sexual harassment and discrimination.

Course highlights:

• How sexual harassment is defined by the U.S. Equal Employment Opportunity Commission (EEOC), the U.S. Department of Housing and Urban Development (HUD), and the National Association of REALTORS® (NAR)
• Protections offered through Title VII of the Civil Rights Act and the federal Fair Housing Act
• Ramifications of sexual harassment within a brokerage, including how it affects clients and customers
• Federal Sexual Harassment Housing Initiative
• Federal and state laws protecting sexual orientation and gender identity in housing
• Landmark legal cases relating to sexual harassment and gender discrimination
• Tips for putting together a comprehensive office policy that addresses sexual harassment and the complaint process
• Activities and scenarios to reinforce key concepts

Must a property manager accept a tenant's emotional support animal, and under what conditions? What proof can a property manager or landlord require of a tenant who claims a need for an emotional support animal? What about homeowners associations—must accommodation be made in these communities?

This course explores the issues and options for landlords and property managers surrounding assistance animals, helping real estate professionals who represent them to ensure that individuals with disabilities have equal access to housing in compliance with the law.

Course highlights include:

• The evolving fair housing law
• How the Americans with Disabilities Act and the Fair Housing Act intersect--and don't
• Types of assistance animals
• How to handle reasonable requests for accommodation
• Case studies and legal trends 
• Examples and scenarios to help apply course content to real life

Note: This course does not meet NAR Fair Housing requirements.

Open houses have been a standard practice in seller representation for decades, but they're not always a smashing success. By carefully selecting which listings are suitable for an open house, then preparing the sellers for the event, you're far more likely to have a productive open house.

During an open house, you're responsible for the security of the seller’s property, as well as the safety of the visitors and yourself. But open houses aren't the only safety risk real estate professionals face. Due to the nature of the business, licensees face more risks than the average professional. With a few strategies, common sense, and intuition, you can protect yourself, your family, and your business.

This two-hour course walks you through the steps involved in planning for and hosting a successful open house, including safety aspects to consider. We also look at safety concerns for real estate professionals.

Course highlights include:

• Evaluating when to choose an open house and when to choose a virtual tour instead
• Preparing properties and sellers for an open house
• Establishing guidelines for a successful and safe open house
• Developing an overall safety plan that includes marketing materials, client relationships, and home and office settings
• Protecting your personal safety through your everyday actions
• Activities and scenarios to reinforce key concepts

The internet is full of promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, you can easily promote your professionalism, highlight your expertise, increase your connections, and showcase your listings. Or you can fall flat on your face.

This course shows how to use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.

Course highlights include:

• How consumers—and agents and agencies—are using social media and how this is impacting the real estate industry
• How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
• How various social media platforms differ and how to select the ones that are best for you and your needs
• Tips for creating an online marketing strategy
• Legal and ethical issues surrounding online marketing
• Copyright law, trademarks, and public domain content
• Tips for avoiding common social media missteps.
• Activities and scenarios to provide real-world context for course content

More than 80% of real estate licensees leave the business within the first two years, and this is primarily due to a lack of understanding of what it takes to succeed. Of those who stay, very few earn a lucrative living at it.

Don't be that licensee.

Whether you're just launching your business or you think it's time to level up, this course will give you the tools to launch your career from a solid foundation, one that lets you know what you need to do today, this week, this month, this quarter, and this year to execute your well-considered business plan.

This course will show you how to take stock, create a vision, and gather the tools necessary to achieve that vision so you can create a professional, exemplary, referral-driven business that serves clients needs and exceeds client expectations.

Course highlights include:

• Helpful ideas for defining your real estate business, vision statement and mission statement
• A Business Plan Worksheet that will help you determine goals and execute your plan
• Details about identifying strengths and weaknesses, and setting realistic, attainable goals
• An editable, customizable Business Plan Template
• How to calculate the action steps needed to achieve success as you define it

Unlike most owner-occupied homebuyers, real estate investors enter the market to make money. By learning about investor motivators and criteria, you’ll be in a better position to help your clients navigate this asset strategy.

Working with Real Estate Investors examines investor goals and strategies, different investment property types, key financial considerations, and your role in locating, negotiating for, and marketing investment properties.

Course Highlights:

• An overview of residential and commercial investment property types
• Short- and long-term investment property acquisition strategies 
• Financial factors that influence investor decisions, including depreciation, 1031 tax exchanges, and cash flow
• Financing options available to real estate investors, including conventional loans, commercial loans, and private money lenders
• Tips for locating and marketing investment properties
• Pros and cons of working with investor clients
• Ethical duties when working with investor clients
• Activities and scenarios to provide real-world context for course content

Technology is a tool. Used wisely, it can free up time usually spent on mundane tasks to allow licensees to work at a higher (and higher touch) level of client service. Used poorly, it can waste a lot of time better spent elsewhere and worse—alienate clients, and even put them and the licensee’s reputation at risk.

Clients and prospective clients want their real estate professional to be accessible and tech-savvy on their behalf.  According to a National Association of REALTORS® real estate report, staying up to date on new platforms and systems will remain one of the biggest challenges for brokerages in the coming years. The industry is constantly changing, and technology is a big driver of that change.  

This course helps real estate professionals work with technology and reinforces putting client relationships first in the push to provide cutting edge tools and services.

Course Highlights:

• Technology tools to enhance service to sellers, including drones, live streaming, single-property sites, and speaking photos; ways to minimize risks involved in their use
• How to use technology to secure buyer representation agreements, assist buyers with financing qualifications, and pre-showing data to help them make informed purchasing and financing decisions  
• Technological advances in transaction management, including document sharing, electronic signatures, cloud storage, and photo, document, and email organization software, and identify risk management safeguards for online data storage and transaction management
• Technology tools you can use now to provide enhanced client service, and emerging trends to watch for

While conducting real estate business, have you encountered a situation in which you weren’t sure what the proper course of action was? What the right thing to do might be? Or maybe you’ve heard your colleagues’ stories and got that uncomfortable, itchy feeling that an action they took wasn’t quite on the up and up.

Let’s look at an uncomfortable truth: real estate agents have a small tarnished image problem. With every transaction being unique, real estate licensees often face ethical gray areas. Some real estate professionals simply don’t understand how to handle complex issues in the most ethical manner, and others bend the rules if they think it’ll keep a transaction on track or a commission in their bank account and not a competitor’s.

Aligned to the requirements of the current NAR cycle, this three-hour course helps licensees deepen their knowledge—and practice—of ethical rules of conduct according to the National Association of REALTORS® Code of Ethics & Standards of Practice. The code isn’t applicable to REALTORS® only, who are duty-bound to uphold the code as a privilege of membership. The code’s guidance serves anyone possessing a real estate license, and licensees who heed the code’s various articles and standards of practice can do the greatest good of all: protecting consumers while also bolstering the reputation of all the industry’s professionals.

Course highlights include:

• Laws vs. morals vs. ethics
• Top articles of the code involved in the most complaints (plus a few more)
• A candid look at the industry’s image problem
• Common ethical dilemmas and using the code to solve them
• Foundation and enforcement of the code
• Competency in real estate practice as a matter of ethics
• Steering clear of procuring cause disputes
• Ethics concerns with technology and social media
• Tips and best practices to keep your reputation polished to a high shine

*This course was designed by us to meet the REALTOR® Code of Ethics Training Requirement. Please confirm that your local association, who administers the Code of Ethics training, will accept this course.